Kay turned our client’s convoluted mass of wording into web copy that speaks directly and effectively to the target audience. In the process, she helped the client see that in addition to improving the writing on their site they needed to do a major overhaul on its structure to more clearly communicate the value proposition of their product and the underlying technology, and then worked with them to do the overhaul. We have been delighted to work with someone so willing to go above and beyond for a client, as well as having the skills to make such a significant improvement in the site content.
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