View image | gettyimages.com <Aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it deosn’t mttaer in waht oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht the frist and lsat ltteer be at the rghit pclae. The rset can be a total mses and you can sitll raed it wouthit porbelm. Tihs […]
Engagement Marketing for Non-Profit Organizations
We hear a lot about engaging with our customers and other “constitutents.” The trick is to know how to engage in an effective and sustainable manner. A recent webinar “Beyond the Campaign: Engagement Marketing for Non-Profit Organizations” gave some practical tips for such engagement. The webinar was presented by Outmarket and featured Lori Wizdo, principal […]
Words of the Year
I love this time of the year, when various groups name the word (or words) of the year. This year’s crop is a diverse lot. In a first, the Global Language Monitor (GLM) named the heart emoji as the most popular “word” of the year. The decision was based on an analysis of blogs, Twitter, […]
Word Play Masters
Word Play Masters does a contest each year whereby people take a word from the dictionary, alter it by adding, subtracting or changing one letter, and then supply a new definition. The organizers regularly post entries so we can enjoy the creativity all year long. Here are some of my favorites so far this year: […]
One Word or Two? (Part 2)
#149976002 / gettyimages.com I often see a single word that should be two words. Here are some examples. Setup and set up “Setup” is a noun, usually meaning an arrangement. “The setup worked well.” “Set up” is a verb, meaning to assemble or put in readiness. “She set up the display.” Logon and log on […]
The Sense of Style
#72442079 / gettyimages.com Recently The Wall Street Journal ran an article “When Being Too Smart Ruins Writing,” which tries to determine why so much writing is so bad. The article was adapted from the new book The Sense of Style: The Thinking Person’s Guide to Writing in the 21st Century by Steven Pinker. If anyone […]
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