There’s plenty of great information about content marketing available today. The problem is “too much to read, too little time.” So I’m sharing some of my favorite content marketing articles, and highlighting the information I think makes these articles special. All these come from the Content Marketing Institute (no surprise there). The Ultimate Blog Marketing […]
How to Develop an Editorial Calendar for Your Blog
Editorial calendars are the cornerstone of blogs and of all content marketing. This planning tool has been around for years. The traditional calendar is a schedule to keep track of articles from concept and development to publishing. An editorial calendar can increase traffic to your blog by helping you plan, organize and produce valuable content […]
Lake Superior’s Banished Words
Each year, Lake Superior State University posts a list of words it believes should be banished from use because of “mis-use, over-use and general uselessness.” Here are my favorites from this year’s crop. Post-Truth — To paraphrase the late Senator Daniel Patrick Moynihan, we are entitled to our own opinions but not to our own […]
2016 Words of the Year
It’s that time when English dictionary companies name their Words of the Year, terms that encapsulate the previous year for them. Based on the choices, it appears that 2016 was not the best of times. Oxford Dictionaries named the term “post-truth,” an adjective defined as “relating to or denoting circumstances in which objective facts are […]
Why English Does Not Communicate
This is my favorite essay on the eccentricities of the English language. The author is Richard Lederer, who wrote Anguished English, Crazy English, Get Thee to a Punnery and other delightful books about language. Enjoy. Let’s face it. English is a crazy language. There is no egg in eggplant, nor ham in hamburger, neither apple […]
The Writer’s Process
It is said we all have a book inside of us. Yet many people struggle with getting words onto paper (or onto the computer screen). The new book, The Writer’s Process, provides some insights into this situation. The book discusses what hinders our writing (hint: it’s called human nature) and what we can do about […]
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