Each year publishers of English dictionaries name their Words of the Year, the words or expressions that have generated the most interest over the last 12 months. This year’s award winners are not surprising since they reflect the dominant story of the year, the COVID-19 pandemic. Here are the choices, which are very different from […]
One Word or Two Words?
This is my third posting on the use of single words for double. Here are more examples. Lookup and look up “Lookup” is a noun that means “the process or instance of looking something up; especially the process of matching by computer the words of a text with material stored in memory” (Merriam-Webster Dictionary). “Look […]
How to Develop an Editorial Calendar for Your Blog
Editorial calendars are the cornerstone of blogs and of all content marketing. This planning tool has been around for years. The traditional calendar is a schedule to keep track of articles from concept and development to publishing. An editorial calendar can increase traffic to your blog by helping you plan, organize and produce valuable content […]
Nine Foolproof Ways to Bore, Confuse and Otherwise Alienate Your Readers
Conventional wisdom says that you should write clearly and concisely, to educate and entertain your readers. However, given the poor quality of a lot of writing today, I think the time has come to join the writing hordes who bore, confuse and otherwise alienate their readers. I’ve studied lots of poorly written material and […]
Five More of the Best Content Marketing Articles Out There
Everyone is drowning in content, which is often of little value. To help you make the most of your reading time, I’m sharing five of my favorite content-marketing articles and highlighting what I think makes these articles special. Create, Distribute, and Share: 15 Essential Content Marketing Templates by Jodi Harris, Content Marketing Institute This article […]
The Annual Dark-and-Stormy Bulwer-Lytton Fiction Contest
Every year since 1982 writers from around the world have competed to compose the opening sentence to the worst of all possible novels. Last year was no exception, as the English Department at San Jose State University once again held the tongue-in-cheek Bulwer-Lytton Fiction Contest. Bulwer-Lytton, a minor Victorian novelist, is credited with starting […]
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