New products are the lifeblood of many companies. They can provide the bulk of the revenue, and give the company the opportunity to become better known. Yet getting media attention for new products is difficult, if only because so many new products are announced each year. Even given the product “noise,” however, it is possible […]
Ten Ways to Make Your New Product Stand Out in the Crowd (Part 2)
In my last post, I covered five ways to improve the effectiveness of your product launch: Involve the reporters, readers or viewers. Provide product samples. Arrange product reviews. Enlarge the announcement. Position the announcement as part of a trend. Here are five more time-tested techniques to help your new product stand out in the crowd. […]
Ten Ways to Make Your New Product Stand Out in the Crowd
Getting media attention for a new product is increasingly difficult. These days it’s not good enough to send out a news release. If you want to stand out in the crowd, you may need to add something extra or take a slightly different approach. Here are the first five of 10 proven techniques to consider. […]
Improve Your Search Engine Ranking Through News Releases
I recently got a client’s news release to the top position on Google, Yahoo and Bing News for the company’s keywords. Before I tell you how I did it, a little background. For many years news releases had one main purpose: to inform the media about your news. Increasingly news releases are also being used to […]
Distributing Your News Release Over a Wire Service
What if you wrote the world’s best news release and no one knew about it? One of the best ways to assure that people learn about you is to distribute your news over a wire service. Knowing how to use the service is, of course, important. A wire service electronically sends announcements to print, broadcast […]
