Content marketing is “in.” But what is it anyway? And how is it different from what has been done in the past? According to Wikipedia, “content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers. This information can be presented in a […]
The Problem with Wikipedia
Anyone who has ever an online search (which is a good portion of the planet) understands how highly Google and the other search engines rank Wikipedia entries. The entries in the “free encyclopedia” often rank higher than even the websites devoted to the company, product or topic being searched. But that popularity might come at […]
The Problem with Wikipedia
Anyone who has ever an online search (which is a good portion of the planet) understands how highly Google and the other search engines rank Wikipedia entries. The entries in the “free encyclopedia” often rank higher than even the websites devoted to the company, product or topic being searched. But that popularity might come at […]
