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Tools and Tips for Content Marketing Success
Content marketing is “in.” But what is it anyway? And how is it different from what has been done in the past? According to Wikipedia, “content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers. This information can be presented in a […]
The Online Newsroom: Results of the Latest TEKGROUP Study
The TEKGROUP recently announced the results of its annual survey about online newsrooms. I found the results interesting. Here are some highlights: Journalists overwhelming expect companies or organizations to have online newsrooms. Fully 97 percent say that it is important. Most journalists visit company newsrooms regularly (at least once a month). And they visit newsrooms […]
Marketing a Service Business (Part 1)
All service professionals, from lawyers and dentists to accountants and therapists, have a similar challenge if they are to grow their businesses. They need to expand their pool of new business beyond direct referrals. In doing so they need to overcome several obstacles: They don’t want to appear to be “selling.” They typically don’t “make […]
Evaluating Your Website (Part 2)
In my previous post, I discussed four factors to consider when evaluating your Website: URL Messages Comprehensiveness Writing Here are eight more factors to consider. Navigation Content and navigation need to work hand in hand. Too often a link is not clearly identified or is just plain incorrect. Does your navigation work? Can people quickly […]
Evaluating Your Website
Today, almost every company and organization has a Website. Some are more effective than others, but no one can deny the marketing power of an effective online presence. How is your Website doing? Is it achieving your goals? Or does it need some revisions or even a major overhaul? Here are some considerations to help […]
