Content is becoming more and more visual. No surprises there. After all, visuals attract and hold attention better than text. It’s estimated that adding good visuals to a well-written post can almost double the number of views. It also predicted that 84% of communication will be visual by 2018. That is right around the corner, […]
A Word on Infographics
I hope it’s not true that “reading is dead,” but I also know that communicators of all stripes need to pay greater attention to visual content. That’s why I watched the webinar “The Art of Visual Content and the Science That Makes it Convert.” The presenters, Hana Abaza (VP of marketing for Uberflip) and Tania […]
The Online Newsroom: Results of the Latest TEKGROUP Study
The TEKGROUP recently announced the results of its annual survey about online newsrooms. I found the results interesting. Here are some highlights: Journalists overwhelming expect companies or organizations to have online newsrooms. Fully 97 percent say that it is important. Most journalists visit company newsrooms regularly (at least once a month). And they visit newsrooms […]
Worth a Thousand Words…
#115446017 / gettyimages.com All communication is basically storytelling, and more and more of that storytelling depends on visuals. That’s why I was glad to find “Seeing is Believing: A Guide to Visual Storytelling Best Practices” by Resource Media. This excellent report discusses three basic principles of visual communications. We are, after all, a visual species. […]
Ten Ways to Make Your New Product Stand Out in the Crowd (Part 2)
In my last post, I covered five ways to improve the effectiveness of your product launch: Involve the reporters, readers or viewers. Provide product samples. Arrange product reviews. Enlarge the announcement. Position the announcement as part of a trend. Here are five more time-tested techniques to help your new product stand out in the crowd. […]
Ten Ways to Make Your New Product Stand Out in the Crowd
Getting media attention for a new product is increasingly difficult. These days it’s not good enough to send out a news release. If you want to stand out in the crowd, you may need to add something extra or take a slightly different approach. Here are the first five of 10 proven techniques to consider. […]
