About half of U.S. journalists feel they could not do their work without social media. Most journalists have good relationships with their PR contacts, although fewer than half of the journalists consider those contacts reliable. Email is the preferred form of contact between journalists and PR professionals, with social media a close second. These are […]
Tools I Use
I think all of us Silicon Valley types are constantly trying to work faster and smarter. Here are some marketing and productivity tools that help me make the most of each day. Marketing Tools HootSuite: This free service bills itself as “the most widely used platform for managing social media.” I use the tool to […]
How Twitter Helped Me Get a New Fridge
There’s a lot of discussion about the relative value of social media. Is it worth the time and trouble? Based on a recent experience, I can definitely say “yes.” You see, Twitter helped me get a new refrigerator. Here’s my condensed version of the worst customer service experience in my life. My almost new fridge […]
The New Rules of Media Pitching
Knowing how difficult it is to get the attention of mainstream reporters, I watched Cision’s webinar, “The New Rules of Media Pitching,” with Michael Smart of Michael Smart PR. Here are some points that struck me. Page views are the new prime factor that reporters use to determine whether they will use your content, according […]
Journalists and Social Media
The 2015 Global Social Journalism Study, conducted by Cision and Canterbury Christ Church University (U.K.), produced some interesting findings and predictions about how journalists and media professionals use social media for their work. I found these five conclusions the most interesting. Journalists fit into five distinctive groups and are becoming more social media savvy. The […]
How to Use Video for PR
I recently watched Cision’s webinar on “Film School: How to Use Video for PR.” Matthew Schwartz (PR News) and Heidi Sullivan (Cision) did a good overview of some basics. Here are some points that impressed me. Video is more and more important. I knew this, but the stats are impressive. For example, mobile Internet usage […]
