We hear a lot about engaging with our customers and other “constitutents.” The trick is to know how to engage in an effective and sustainable manner. A recent webinar “Beyond the Campaign: Engagement Marketing for Non-Profit Organizations” gave some practical tips for such engagement. The webinar was presented by Outmarket and featured Lori Wizdo, principal […]
Publicity Opportunities in March
March has lots of great anniversaries and celebrations. Among other things, it celebrates National Women’s History Month, International Mirth Month, and (dear to my heart) National Grammar Day and National Proofreading Day. These types of celebrations offer opportunities for publicity. For example, March 10 is the anniversary of the invention of the telephone. How could […]
10 Things I Do on LinkedIn Each Week
This article was written by a colleague, Sandy Jones-Kaminski, and first appeared in the Women In Consulting (WIC) blog. It is used here with permission. During a keynote presentation at an annual BlogHer Conference in Chicago, I was surprised to learn that about 80% of the 1200+ bloggers in the room were hardly utilizing LinkedIn […]
What Do Journalists Want?
#108130112 / gettyimages.com Why is it so hard to connect with journalists? Why don’t they respond? Why don’t they “buy” my pitch? In short, what do they want anyway? Many PR pros have asked themselves these and similar questions for years. In many ways, it’s easier than ever to get to know journalists, because […]
Vocus State of the Media Report
It’s the middle of the year, and it seemed a good time to take another look at the Vocus State of the Media Report 2014. Some things really struck me, notably the not-so-encouraging statement that “PR practitioners may find it harder to place stories” because of social media. For years we’ve competed with breaking news […]
Marketing a Service Business (Part 2)
In my previous post, I discussed the importance of developing a good website, and of having good LinkedIn and Google+ profiles. Here are more ways that service businesses can market themselves online. Blog Blogging is useful for communicating your opinions and ideas to potential clients. Of course last year’s idea doesn’t always play well today, […]
