There’s a lot of discussion about the relative value of social media. Is it worth the time and trouble? Based on a recent experience, I can definitely say “yes.” You see, Twitter helped me get a new refrigerator. Here’s my condensed version of the worst customer service experience in my life. My almost new fridge […]
The New Rules of Media Pitching
Knowing how difficult it is to get the attention of mainstream reporters, I watched Cision’s webinar, “The New Rules of Media Pitching,” with Michael Smart of Michael Smart PR. Here are some points that struck me. Page views are the new prime factor that reporters use to determine whether they will use your content, according […]
Journalists and Social Media
The 2015 Global Social Journalism Study, conducted by Cision and Canterbury Christ Church University (U.K.), produced some interesting findings and predictions about how journalists and media professionals use social media for their work. I found these five conclusions the most interesting. Journalists fit into five distinctive groups and are becoming more social media savvy. The […]
A Word on Infographics
I hope it’s not true that “reading is dead,” but I also know that communicators of all stripes need to pay greater attention to visual content. That’s why I watched the webinar “The Art of Visual Content and the Science That Makes it Convert.” The presenters, Hana Abaza (VP of marketing for Uberflip) and Tania […]
How to Use Video for PR
I recently watched Cision’s webinar on “Film School: How to Use Video for PR.” Matthew Schwartz (PR News) and Heidi Sullivan (Cision) did a good overview of some basics. Here are some points that impressed me. Video is more and more important. I knew this, but the stats are impressive. For example, mobile Internet usage […]
The Online Newsroom: Results of the Latest TEKGROUP Study
The TEKGROUP recently announced the results of its annual survey about online newsrooms. I found the results interesting. Here are some highlights: Journalists overwhelming expect companies or organizations to have online newsrooms. Fully 97 percent say that it is important. Most journalists visit company newsrooms regularly (at least once a month). And they visit newsrooms […]
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