About half of U.S. journalists feel they could not do their work without social media. Most journalists have good relationships with their PR contacts, although fewer than half of the journalists consider those contacts reliable. Email is the preferred form of contact between journalists and PR professionals, with social media a close second. These are […]
How to Develop an Editorial Calendar for Your Blog
Editorial calendars are the cornerstone of blogs and of all content marketing. This planning tool has been around for years. The traditional calendar is a schedule to keep track of articles from concept and development to publishing. An editorial calendar can increase traffic to your blog by helping you plan, organize and produce valuable content […]
Six Tips from a Newsletter Marketer
Did you know that: We encounter more than 5,000 media messages a day. We’re aware of only about 150 of them. And only four to 12 of them make any impact on us. That’s bad news if you’re trying to break through the clutter and get your message to your prospects and clients. Fortunately, consistent, […]
Tools I Use
I think all of us Silicon Valley types are constantly trying to work faster and smarter. Here are some marketing and productivity tools that help me make the most of each day. Marketing Tools HootSuite: This free service bills itself as “the most widely used platform for managing social media.” I use the tool to […]
How to Take Great Photos
Content is becoming more and more visual. No surprises there. After all, visuals attract and hold attention better than text. It’s estimated that adding good visuals to a well-written post can almost double the number of views. It also predicted that 84% of communication will be visual by 2018. That is right around the corner, […]
Survey Finds Social Media Increasingly Used as a News Source
In a result that probably doesn’t surprise anyone, a recent survey found that social media has become a major news channel. The TEKGroup’s 2016 Social Media News Survey found that people are increasingly discovering, sharing, reading and posting news online. Here are some of their key findings: More than three of every four people […]
- 1
- 2
- 3
- …
- 6
- Next Page »
