One of the most important steps of any communications program is developing your positioning statements, which describe how you want the market to perceive your product or service. This process can be time-consuming and even frustrating. However, it is essential. One important thing to realize is that, to a great extent, you don’t position your […]
Mind Reading with Google
This article was written by a colleague, Sheila Fruge, and reprinted here with permission. The article originally appeared on the Women in Consulting (WIC) website. What if there was a way to know what others were thinking? To see it graphed out on a chart? In a way, Google Trends already does this by allowing […]
