I recently watched Cision’s webinar on “Film School: How to Use Video for PR.” Matthew Schwartz (PR News) and Heidi Sullivan (Cision) did a good overview of some basics. Here are some points that impressed me. Video is more and more important. I knew this, but the stats are impressive. For example, mobile Internet usage […]
Make Every Pitch Count
In the PR world, “pitching” refers to suggesting something to a reporter, editor or blogger. The suggestion could be a story idea, an interview, a product review or the like. A pitch can focus on generating immediate coverage or on longer-term ideas and opportunities. The immediate goal is to get to first base, to generate […]
The Online Newsroom: Results of the Latest TEKGROUP Study
The TEKGROUP recently announced the results of its annual survey about online newsrooms. I found the results interesting. Here are some highlights: Journalists overwhelming expect companies or organizations to have online newsrooms. Fully 97 percent say that it is important. Most journalists visit company newsrooms regularly (at least once a month). And they visit newsrooms […]
Publicity Opportunities in March
March has lots of great anniversaries and celebrations. Among other things, it celebrates National Women’s History Month, International Mirth Month, and (dear to my heart) National Grammar Day and National Proofreading Day. These types of celebrations offer opportunities for publicity. For example, March 10 is the anniversary of the invention of the telephone. How could […]
What Do Journalists Want?
#108130112 / gettyimages.com Why is it so hard to connect with journalists? Why don’t they respond? Why don’t they “buy” my pitch? In short, what do they want anyway? Many PR pros have asked themselves these and similar questions for years. In many ways, it’s easier than ever to get to know journalists, because […]
Insider Secrets to the Perfect Pitch
#107670116 / gettyimages.com I recently listened to a webinar entitled “Insider Secrets to the Perfect Pitch” by Batt Humphreys, a former CBS News executive with more than 30 years of experience in the industry. Here is some of what I took away from the webinar, which was sponsored by Vocus/Cision. Much of this is not […]
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