People are much more likely to scan rather than read content today. It’s estimated that visitors read only about 20% of the textual content on a website. What makes you stop and read something instead of just moving on? As I said in a previous post, often the headline entices us to read the article. […]
More Tips on Working with the Media
Here are more ways to increase your chances of getting publicity in traditional media. Develop your pitch carefully. Identify the conflict, the controversy, the human interest. Make it clear why readers would care about your topic. Show how your new product can help people improve their health, make better investments or save time. Don’t just […]
Help a Reporter Out (HARO)
I’ve used HARO (Help a Reporter Out) for years and think it is one of the best PR services out there. This free service, which is provided by Cision, helps reporters quickly and easily connect with sources for their stories. At this point, more than 30,000 journalists have quoted HARO sources in their articles. I […]
PR Pitching for Smarties
There’s always something to learn about dealing with the media, which is why I read PR Pitching for Smarties: Master Your Approach to Building Great Media and Influencer Relationships by Marketwired. The document starts with the premise that media relations and pitching remain very much a part of PR, although today require a new approach. […]
Handling the Media Interview
If a reporter contacts you for an interview, you need to respond quickly or you may miss a great opportunity to promote your company or organization. Most reporters work on tight timelines so if you delay, they will probably interview someone else. That said, media interviews are tricky and not for the faint of heart. […]
How to Get a Reporter to Read Your E-Mail
A reporter’s job is not easy. They are faced with multiple deadlines, with writing and producing visuals for both print and online, and with trying to become an expert (or at least proficient) in dozens of subjects. Unfortunately, this heavy workload makes it harder for you to connect with traditional reporters. Here are some tips […]
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