Earlier I discussed how you need to focus on your readers and have news if you’re to have the killer news release. Here are more tips. Be complete. News releases need to include these elements in the first paragraph Who (the company) What (the news) When (the release date) Where (the geographical origin of the […]
The Killer News Release
I just put the finishing touches on a news release, and started thinking about the first releases I wrote so many years ago. I remember struggling for hours on a draft, only to have my supervisor rip it apart. It was painful, but good because I learned to write even complex news releases clearly and […]
Vocus “State of the Media 2010”: Television
Here is my third report about the Vocus “State of the Media 2010” webinar (http://tinyurl.com/ybglakz) and accompanying white paper. (http://www.vocus.com/state-of-the-media/index.asp). This report focuses on television. I have already reported on print (newspapers and magazines) and will report on radio next. In 2009, 100 stations were affected by bankruptcies. These were mainly Chapter 11 reorganizations, brought […]
Vocus “State of the Media 2010”: Newspapers
Here is the second in my reports about the Vocus “State of the Media 2010” webinar (http://tinyurl.com/ybglakz) and accompanying white paper (http://www.vocus.com/state-of-the-media/index.asp). Here are some highlights of their report about newspapers. I have already reported on magazines and will report on broadcast media in subsequent blog posts. In 2009, 293 newspapers folded, nearly 100 of […]
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