I previously discussed ways of handling speculative, leading, loaded and naïve questions. This post will discuss how to deal effectively with these types of questions: Chummy False Know-it-all Good-bye And a bonus tip
The Media Interview: Handling Tricky Questions
When you’re talking with reporters or bloggers, it’s important to answer their questions clearly and concisely. Unfortunately, certain types of questions can trip you up, reducing your chances of getting great coverage and, even worse, increasing your chances of getting negative publicity. In this post, I’ll explain four types of tricky questions-speculative, leading, loaded and […]
Cision Survey Shows How Journalists Are Using Social Media
About half of U.S. journalists feel they could not do their work without social media. Most journalists have good relationships with their PR contacts, although fewer than half of the journalists consider those contacts reliable. Email is the preferred form of contact between journalists and PR professionals, with social media a close second. These are […]
Tools I Use
I think all of us Silicon Valley types are constantly trying to work faster and smarter. Here are some marketing and productivity tools that help me make the most of each day. Marketing Tools HootSuite: This free service bills itself as “the most widely used platform for managing social media.” I use the tool to […]
The New Rules of Media Pitching
Knowing how difficult it is to get the attention of mainstream reporters, I watched Cision’s webinar, “The New Rules of Media Pitching,” with Michael Smart of Michael Smart PR. Here are some points that struck me. Page views are the new prime factor that reporters use to determine whether they will use your content, according […]
PR Measurement That Matters
Public relations professionals have long struggled to measure the value of their services. Over the years PR pros have used measurements such as the number and quality of clippings, clicks and retweets. Unfortunately, such statistics do not measure what’s important to management. What matters to them are business outcomes. These are more difficult to track, […]
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