In my last post, I discussed three common PR mistakes: Having unrealistic expectations of PR Ignoring the advice of PR counsel “Believing your news releases.” Here are four more mistakes. Keeping PR on the “back-burner” Most companies know they have to “do PR,” but often don’t allocate the time or money needed to do the […]
Seven Common PR Mistakes and How to Avoid Them
Many organizations make some basic public relations mistakes, which can dramatically affect their visibility and credibility. Here are seven common errors, with advice on how to avoid them. Having unrealistic expectations of PR Too many people think that they will become famous overnight if they hire a PR firm. Or that publicity will automatically generate […]
Product Reviews I Have Known
I have watched, with interest, as Tesla has defended itself against a negative product review in The New York Times. Until recently, this could have been disastrous, but Musk took to Twitter. Of course, he had an advantage. The car’s data-monitoring system indicated the reviewer undercharged the battery, didn’t set the cruise control to 54 […]
Ten Ways to Make Your New Product Stand Out in the Crowd (Part 2)
In my last post, I covered five ways to improve the effectiveness of your product launch: Involve the reporters, readers or viewers. Provide product samples. Arrange product reviews. Enlarge the announcement. Position the announcement as part of a trend. Here are five more time-tested techniques to help your new product stand out in the crowd. […]
Ten Ways to Make Your New Product Stand Out in the Crowd
Getting media attention for a new product is increasingly difficult. These days it’s not good enough to send out a news release. If you want to stand out in the crowd, you may need to add something extra or take a slightly different approach. Here are the first five of 10 proven techniques to consider. […]
Winning the Product Review Game (Part 3)
This is the final post in my series about technology product reviews. You’ve learned how to research, pitch and manage the review process. What do you do next? Follow up. You can, and should, follow up after sending the product for review. I have been very successful with reviews, partially because my client or I […]
