Getting media attention for a new product is increasingly difficult. These days it’s not good enough to send out a news release. If you want to stand out in the crowd, you may need to add something extra or take a slightly different approach. Here are the first five of 10 proven techniques to consider. […]
An Infographic as a News Release?
In his article in Ragan’s PR Daily (http://www.prdaily.com/Main/Articles/9686.aspx), Mickie Kennedy cites five reasons “why Infographics could be used for a news release.” Infographics clearly explain even the most complex issues. Infographics stand out from traditional press releases. People love sharing infographics. Infographics can be read quickly. Infographics give reporters details they can use to fill out […]
Free-form News Release
For years people have touted the demise of the news release…for good reason. In the Internet age, the initial purpose of the release—to inform the media you hope will then inform the “masses”—has definitely changed. Now you no longer need to rely solely on the reporter intermediary. You can submit your news release directly to your […]
Improve Your Search Engine Ranking Through News Releases
I recently got a client’s news release to the top position on Google, Yahoo and Bing News for the company’s keywords. Before I tell you how I did it, a little background. For many years news releases had one main purpose: to inform the media about your news. Increasingly news releases are also being used to […]
Distributing Your News Release Over a Wire Service
What if you wrote the world’s best news release and no one knew about it? One of the best ways to assure that people learn about you is to distribute your news over a wire service. Knowing how to use the service is, of course, important. A wire service electronically sends announcements to print, broadcast […]
The Killer News Release (Part 7): More Tips
Here are more tips on how to write an effective news release. Write in meaningful English. Explain technical terms. Avoid acronyms if possible, unless they are commonly used (e.g., “ATM” for “automated teller machine”). If you must use an acronym, define it first and put the acronym in parenthesis after that, e.g., “World Interoperability for […]
