Here are more tips on how to write an effective news release. Write in meaningful English. Explain technical terms. Avoid acronyms if possible, unless they are commonly used (e.g., “ATM” for “automated teller machine”). If you must use an acronym, define it first and put the acronym in parenthesis after that, e.g., “World Interoperability for […]

In my previous posts, I discussed writing the headline and lead of your news release. Here are tips on writing the body of the release. Include a quote that moves your story along. A quote is the only place in the release where you can state an opinion. Keep the quote restrained and do not […]

So you’ve done your research, crafted your headline and subhead. Now it’s time to write the body of the news release. Here are some tips. Write a lede (“lead”) that tells the complete story. Releases need to include the most important facts – the “who,” “what,” “when,” “where,” “why” and “how” – preferably in the […]

My previous post discussed how to write a good headline for a news release. Here are more tips. Use a benefit headline for more impact. Instead of starting with the hard news angle, you could begin with the benefit of your announcement. This will help you stand out in the crowd. Benefit headlines typically “flag” […]

My previous posts discussed some general techniques for writing the killer news release. Today I’m going to focus on one of the most important techniques, writing a headline that grabs the reader’s attention. The headline is the most important part of the release. This is what the reporters will see and what will show up […]