New products are the lifeblood of many companies. They can provide the bulk of the revenue, and give the company the opportunity to become better known. Yet getting media attention for new products is difficult, if only because so many new products are announced each year. Even given the product “noise,” however, it is possible […]
Ten Ways to Make Your New Product Stand Out in the Crowd (Part 2)
In my last post, I covered five ways to improve the effectiveness of your product launch: Involve the reporters, readers or viewers. Provide product samples. Arrange product reviews. Enlarge the announcement. Position the announcement as part of a trend. Here are five more time-tested techniques to help your new product stand out in the crowd. […]
Ten Ways to Make Your New Product Stand Out in the Crowd
Getting media attention for a new product is increasingly difficult. These days it’s not good enough to send out a news release. If you want to stand out in the crowd, you may need to add something extra or take a slightly different approach. Here are the first five of 10 proven techniques to consider. […]
An Infographic as a News Release?
In his article in Ragan’s PR Daily (http://www.prdaily.com/Main/Articles/9686.aspx), Mickie Kennedy cites five reasons “why Infographics could be used for a news release.” Infographics clearly explain even the most complex issues. Infographics stand out from traditional press releases. People love sharing infographics. Infographics can be read quickly. Infographics give reporters details they can use to fill out […]
Free-form News Release
For years people have touted the demise of the news release…for good reason. In the Internet age, the initial purpose of the release—to inform the media you hope will then inform the “masses”—has definitely changed. Now you no longer need to rely solely on the reporter intermediary. You can submit your news release directly to your […]
Improve Your Search Engine Ranking Through News Releases
I recently got a client’s news release to the top position on Google, Yahoo and Bing News for the company’s keywords. Before I tell you how I did it, a little background. For many years news releases had one main purpose: to inform the media about your news. Increasingly news releases are also being used to […]
