Making friends with the media is an important part of public relations. Unfortunately, many PR professionals and their organizations alienate the very people they should befriend. Here are some of the media’s most common pet peeves, with advice on how to avoid them. #1: Showing you do not understand the media outlet Avoid pitching stories […]
It’s a Disaster! Crisis Communications (Part 4)
In my previous posts, I discussed what to do before and during a crisis. In writing those tips, I was reminded of the Exxon Valdez spill in 1989, which was a classic study of denial, misinformation and hubris. For example: Soon after the leak started, a company spokesperson said damage would be minimal. After the […]
Seven Common PR Mistakes and How to Avoid Them (Part 2)
In my last post, I discussed three common PR mistakes: Having unrealistic expectations of PR Ignoring the advice of PR counsel “Believing your news releases.” Here are four more mistakes. Keeping PR on the “back-burner” Most companies know they have to “do PR,” but often don’t allocate the time or money needed to do the […]
Seven Common PR Mistakes and How to Avoid Them
Many organizations make some basic public relations mistakes, which can dramatically affect their visibility and credibility. Here are seven common errors, with advice on how to avoid them. Having unrealistic expectations of PR Too many people think that they will become famous overnight if they hire a PR firm. Or that publicity will automatically generate […]
Great Headlines
I’m not sure where I originally found these, but I hope you enjoy these headlines: Something Went Wrong in Jet Crash, Expert Says [No, really?] Police Begin Campaign to Run Down Jaywalkers [Now that’s taking things a bit far!] Is There a Ring of Debris around Uranus? [Not if I wipe thoroughly!] Panda Mating Fails; […]
Eight Ways to Announce Products (Part 2)
In my previous post, I discussed these five ways to announce a product: Blog Special Interest group Barebones Minimalist Web conference Here are three other ways to make an announcement. #6: Trade Shows I am not a fan of introducing products at trade shows, but it can make sense in some circumstances. If that is […]
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