New products are the lifeblood of many companies. They can provide the bulk of the revenue, and give the company the opportunity to become better known. Yet getting media attention for new products is difficult, if only because so many new products are announced each year. Even given the product “noise,” however, it is possible […]
Ten Ways to Make Your New Product Stand Out in the Crowd (Part 2)
In my last post, I covered five ways to improve the effectiveness of your product launch: Involve the reporters, readers or viewers. Provide product samples. Arrange product reviews. Enlarge the announcement. Position the announcement as part of a trend. Here are five more time-tested techniques to help your new product stand out in the crowd. […]
Ten Ways to Make Your New Product Stand Out in the Crowd
Getting media attention for a new product is increasingly difficult. These days it’s not good enough to send out a news release. If you want to stand out in the crowd, you may need to add something extra or take a slightly different approach. Here are the first five of 10 proven techniques to consider. […]
How to Make News (Part 2)
In my previous post, I discussed four ways to “make news.” Here are three more time-tested ways. Announce a milestone. Announcing a milestone number of visitors or sales is a common technique, used by companies ranging from Disney to Apple. You don’t have to be huge to toot your horn this way, but you do […]
How to Make News
If you’re like many small to mid-sized organizations, you have little or no news. Yet you need to remain in the public’s eye. What should you do? Fortunately, you can “make news.” Here are four of the most popular and most effective ways. I’ll discuss three more methods in my next post. Many of these […]
Dealing with Broadcast
In my previous post, I discussed the advantages and challenges of dealing with broadcast media. In spite of these challenges, you can definitely succeed in broadcast by following some basic media-relations procedures. Tailor your message. Watch or listen to your target program(s) several times. Even newscasts have different personalities and slightly different formats. Enlarge your […]
