In my previous posts, I discussed what to do before and during a crisis. In writing those tips, I was reminded of the Exxon Valdez spill in 1989, which was a classic study of denial, misinformation and hubris. For example: Soon after the leak started, a company spokesperson said damage would be minimal. After the […]
It’s a Disaster! Crisis Communications (Part 3)
My previous two posts discussed what to do before a crisis. Here is some advice on how to communicate if, in spite of your best efforts, a crisis occurs. Your first steps are to mobilize the team and review your communications plan, modifying it to fit the situation, as needed. Then: Respond quickly. Whatever the […]
It’s a Disaster! Crisis Communications
Product recalls. Corporate scandals. Natural disasters. Almost any organization can be faced with a crisis. How it handles the crisis can easily determine its success or failure. Consider the response of Malaysia Airlines after the disappearance of flight MH370 with almost 240 passengers on board. Early on, some people praised the airline for being “clear, […]
Publicity Opportunities in January
January is the start of the new year, and what better time to “get organized.” That’s probably why January is Get Organized Month. Like most anniversaries, this provides some great publicity opportunities. For example: Professional organizers can provide tips on how people can reduce clutter, streamline processes, and in general get better control of their […]
September Celebrations = Promotional Opportunities
September brings a lot more than the official end of summer and the beginning of fall. The month is full of anniversaries and other celebrations that can provide “excuses” to get publicity or do other marketing. For example, my cat reminded me that September is Happy Cat Month (www.catalystcouncil.org). This is a great time for […]
Eight Ways to Announce Products (Part 2)
In my previous post, I discussed these five ways to announce a product: Blog Special Interest group Barebones Minimalist Web conference Here are three other ways to make an announcement. #6: Trade Shows I am not a fan of introducing products at trade shows, but it can make sense in some circumstances. If that is […]
