#108130112 / gettyimages.com Why is it so hard to connect with journalists? Why don’t they respond? Why don’t they “buy” my pitch? In short, what do they want anyway? Many PR pros have asked themselves these and similar questions for years. In many ways, it’s easier than ever to get to know journalists, because […]
Insider Secrets to the Perfect Pitch
#107670116 / gettyimages.com I recently listened to a webinar entitled “Insider Secrets to the Perfect Pitch” by Batt Humphreys, a former CBS News executive with more than 30 years of experience in the industry. Here is some of what I took away from the webinar, which was sponsored by Vocus/Cision. Much of this is not […]
“No Comment” and Other Dangerous Terms
Ever since Deep Throat, people have been fascinated by how the news media get information. Although you probably won’t be involved in toppling a president, you might have reason to consider whether you should say “no comment,” speak “off the record,” or offer some material exclusively. Unfortunately, these definitions are often misunderstood, both by the […]
Media Pet Peeves
Making friends with the media is an important part of public relations. Unfortunately, many PR professionals and their organizations alienate the very people they should befriend. Here are some of the media’s most common pet peeves, with advice on how to avoid them. #1: Showing you do not understand the media outlet Avoid pitching stories […]
Vocus State of the Media Report
It’s the middle of the year, and it seemed a good time to take another look at the Vocus State of the Media Report 2014. Some things really struck me, notably the not-so-encouraging statement that “PR practitioners may find it harder to place stories” because of social media. For years we’ve competed with breaking news […]
It’s a Disaster! Crisis Communications (Part 2)
Somehow I got my sequence off, and posted sections 3 and 4 before this second section. Apologies. Here it is. In my previous post, I discussed the Malaysian Airlines crisis communications, and outlined two things you should do before a crisis: Inventory possible problems, and Identify the crisis communications team. Here is more advice on […]
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