I previously discussed ways of handling speculative, leading, loaded and naïve questions. This post will discuss how to deal effectively with these types of questions: Chummy False Know-it-all Good-bye And a bonus tip
The Media Interview: Handling Tricky Questions
When you’re talking with reporters or bloggers, it’s important to answer their questions clearly and concisely. Unfortunately, certain types of questions can trip you up, reducing your chances of getting great coverage and, even worse, increasing your chances of getting negative publicity. In this post, I’ll explain four types of tricky questions-speculative, leading, loaded and […]
The New Rules of Media Pitching
Knowing how difficult it is to get the attention of mainstream reporters, I watched Cision’s webinar, “The New Rules of Media Pitching,” with Michael Smart of Michael Smart PR. Here are some points that struck me. Page views are the new prime factor that reporters use to determine whether they will use your content, according […]
Help a Reporter Out (HARO)
I’ve used HARO (Help a Reporter Out) for years and think it is one of the best PR services out there. This free service, which is provided by Cision, helps reporters quickly and easily connect with sources for their stories. At this point, more than 30,000 journalists have quoted HARO sources in their articles. I […]
PR Pitching for Smarties
There’s always something to learn about dealing with the media, which is why I read PR Pitching for Smarties: Master Your Approach to Building Great Media and Influencer Relationships by Marketwired. The document starts with the premise that media relations and pitching remain very much a part of PR, although today require a new approach. […]
Journalists and Social Media
The 2015 Global Social Journalism Study, conducted by Cision and Canterbury Christ Church University (U.K.), produced some interesting findings and predictions about how journalists and media professionals use social media for their work. I found these five conclusions the most interesting. Journalists fit into five distinctive groups and are becoming more social media savvy. The […]
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