It’s the middle of the year, and it seemed a good time to take another look at the Vocus State of the Media Report 2014. Some things really struck me, notably the not-so-encouraging statement that “PR practitioners may find it harder to place stories” because of social media. For years we’ve competed with breaking news […]
It’s a Disaster! Crisis Communications (Part 2)
Somehow I got my sequence off, and posted sections 3 and 4 before this second section. Apologies. Here it is. In my previous post, I discussed the Malaysian Airlines crisis communications, and outlined two things you should do before a crisis: Inventory possible problems, and Identify the crisis communications team. Here is more advice on […]
It’s a Disaster! Crisis Communications (Part 4)
In my previous posts, I discussed what to do before and during a crisis. In writing those tips, I was reminded of the Exxon Valdez spill in 1989, which was a classic study of denial, misinformation and hubris. For example: Soon after the leak started, a company spokesperson said damage would be minimal. After the […]
It’s a Disaster! Crisis Communications (Part 3)
My previous two posts discussed what to do before a crisis. Here is some advice on how to communicate if, in spite of your best efforts, a crisis occurs. Your first steps are to mobilize the team and review your communications plan, modifying it to fit the situation, as needed. Then: Respond quickly. Whatever the […]
It’s a Disaster! Crisis Communications
Product recalls. Corporate scandals. Natural disasters. Almost any organization can be faced with a crisis. How it handles the crisis can easily determine its success or failure. Consider the response of Malaysia Airlines after the disappearance of flight MH370 with almost 240 passengers on board. Early on, some people praised the airline for being “clear, […]
Publicity Opportunities in August: National Dog Day
Every dog must have his day and in August that day is August 26, National Dog Day, which honors the love and loyalty of dogs. Like many celebrations, this day provides some publicity opportunities. For example, vets could discuss how to take good care of dogs. Animal shelters could promote the benefits of adopting stray […]
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