The TEKGROUP recently announced the results of its annual survey about online newsrooms. I found the results interesting. Here are some highlights: Journalists overwhelming expect companies or organizations to have online newsrooms. Fully 97 percent say that it is important. Most journalists visit company newsrooms regularly (at least once a month). And they visit newsrooms […]
Publicity Opportunities in March
March has lots of great anniversaries and celebrations. Among other things, it celebrates National Women’s History Month, International Mirth Month, and (dear to my heart) National Grammar Day and National Proofreading Day. These types of celebrations offer opportunities for publicity. For example, March 10 is the anniversary of the invention of the telephone. How could […]
What Do Journalists Want?
#108130112 / gettyimages.com Why is it so hard to connect with journalists? Why don’t they respond? Why don’t they “buy” my pitch? In short, what do they want anyway? Many PR pros have asked themselves these and similar questions for years. In many ways, it’s easier than ever to get to know journalists, because […]
Insider Secrets to the Perfect Pitch
#107670116 / gettyimages.com I recently listened to a webinar entitled “Insider Secrets to the Perfect Pitch” by Batt Humphreys, a former CBS News executive with more than 30 years of experience in the industry. Here is some of what I took away from the webinar, which was sponsored by Vocus/Cision. Much of this is not […]
“No Comment” and Other Dangerous Terms
Ever since Deep Throat, people have been fascinated by how the news media get information. Although you probably won’t be involved in toppling a president, you might have reason to consider whether you should say “no comment,” speak “off the record,” or offer some material exclusively. Unfortunately, these definitions are often misunderstood, both by the […]
Media Pet Peeves
Making friends with the media is an important part of public relations. Unfortunately, many PR professionals and their organizations alienate the very people they should befriend. Here are some of the media’s most common pet peeves, with advice on how to avoid them. #1: Showing you do not understand the media outlet Avoid pitching stories […]
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