There’s always something to learn about dealing with the media, which is why I read PR Pitching for Smarties: Master Your Approach to Building Great Media and Influencer Relationships by Marketwired. The document starts with the premise that media relations and pitching remain very much a part of PR, although today require a new approach. […]
Journalists and Social Media
The 2015 Global Social Journalism Study, conducted by Cision and Canterbury Christ Church University (U.K.), produced some interesting findings and predictions about how journalists and media professionals use social media for their work. I found these five conclusions the most interesting. Journalists fit into five distinctive groups and are becoming more social media savvy. The […]
Handling the Media Interview
If a reporter contacts you for an interview, you need to respond quickly or you may miss a great opportunity to promote your company or organization. Most reporters work on tight timelines so if you delay, they will probably interview someone else. That said, media interviews are tricky and not for the faint of heart. […]
How to Get a Reporter to Read Your E-Mail
A reporter’s job is not easy. They are faced with multiple deadlines, with writing and producing visuals for both print and online, and with trying to become an expert (or at least proficient) in dozens of subjects. Unfortunately, this heavy workload makes it harder for you to connect with traditional reporters. Here are some tips […]
How to Use Video for PR
I recently watched Cision’s webinar on “Film School: How to Use Video for PR.” Matthew Schwartz (PR News) and Heidi Sullivan (Cision) did a good overview of some basics. Here are some points that impressed me. Video is more and more important. I knew this, but the stats are impressive. For example, mobile Internet usage […]
Make Every Pitch Count
In the PR world, “pitching” refers to suggesting something to a reporter, editor or blogger. The suggestion could be a story idea, an interview, a product review or the like. A pitch can focus on generating immediate coverage or on longer-term ideas and opportunities. The immediate goal is to get to first base, to generate […]
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