When I give workshops on publicity, the most common questions deal with the media. How do you contact them? How do you get their attention? How do you interest them in your story? The good news is that a lot of dealing with the media is just common sense. Think about how you like to […]
Help a Reporter Out (HARO)
One of my favorite PR tools is Help a Reporter (www.HelpAReporter.com). This free service, which is called “HARO” for short, helps reporters quickly and easily connect with sources for their stories. Here’s how it works. Three times a day media inquiries are e-mailed to people who have requested them. The inquiries are all different, but […]
How to Handle the Media Interview (Part 2)
My previous post discussed how to prepare for a media interview. Here are some tips on how to handle the interview itself. Think of the interview as a conversation with an important customer or prospect. Call the interviewer by name. Relax as much as possible. Take control of the interview as much as possible. You […]
How to Handle the Media Interview
Interviewing with the media can be challenging, but it can also be incredibly effective in promoting your company or organization. Here are a dozen proven techniques to help you make the most of the interview. The first three deal with preparing for the interview. The other tips, which I’ll cover in my next post, cover […]
10 Dead-Honest Reasons Reporters Delete Your E-mails
One of the most challenging parts of a PR consultant’s job is getting the attention of reporters. The PR pro must engage with people who are typically overworked and inundated with hundreds of e-mails and phone calls a day. Standing out in the crowd is both an art and a science. It is not a […]
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