I previously discussed ways of handling speculative, leading, loaded and naïve questions. This post will discuss how to deal effectively with these types of questions: Chummy False Know-it-all Good-bye And a bonus tip
The Media Interview: Handling Tricky Questions
When you’re talking with reporters or bloggers, it’s important to answer their questions clearly and concisely. Unfortunately, certain types of questions can trip you up, reducing your chances of getting great coverage and, even worse, increasing your chances of getting negative publicity. In this post, I’ll explain four types of tricky questions-speculative, leading, loaded and […]
Cision Survey Shows How Journalists Are Using Social Media
About half of U.S. journalists feel they could not do their work without social media. Most journalists have good relationships with their PR contacts, although fewer than half of the journalists consider those contacts reliable. Email is the preferred form of contact between journalists and PR professionals, with social media a close second. These are […]
The New Rules of Media Pitching
Knowing how difficult it is to get the attention of mainstream reporters, I watched Cision’s webinar, “The New Rules of Media Pitching,” with Michael Smart of Michael Smart PR. Here are some points that struck me. Page views are the new prime factor that reporters use to determine whether they will use your content, according […]
More Tips on Working with the Media
Here are more ways to increase your chances of getting publicity in traditional media. Develop your pitch carefully. Identify the conflict, the controversy, the human interest. Make it clear why readers would care about your topic. Show how your new product can help people improve their health, make better investments or save time. Don’t just […]
Help a Reporter Out (HARO)
I’ve used HARO (Help a Reporter Out) for years and think it is one of the best PR services out there. This free service, which is provided by Cision, helps reporters quickly and easily connect with sources for their stories. At this point, more than 30,000 journalists have quoted HARO sources in their articles. I […]
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