I think all of us Silicon Valley types are constantly trying to work faster and smarter. Here are some marketing and productivity tools that help me make the most of each day. Marketing Tools HootSuite: This free service bills itself as “the most widely used platform for managing social media.” I use the tool to […]
What are Personas and Why Should You Care?
Personas are “hot.” Many companies swear by them and say that they help marketers engage with prospects and customers in a meaningful way. But what are personas? And why should you care? A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. A […]
How to Use Video for PR
I recently watched Cision’s webinar on “Film School: How to Use Video for PR.” Matthew Schwartz (PR News) and Heidi Sullivan (Cision) did a good overview of some basics. Here are some points that impressed me. Video is more and more important. I knew this, but the stats are impressive. For example, mobile Internet usage […]
10 Things I Do on LinkedIn Each Week
This article was written by a colleague, Sandy Jones-Kaminski, and first appeared in the Women In Consulting (WIC) blog. It is used here with permission. During a keynote presentation at an annual BlogHer Conference in Chicago, I was surprised to learn that about 80% of the 1200+ bloggers in the room were hardly utilizing LinkedIn […]
I’ve Got a Great Profile. Now What? 10 Social Networking Tips for LinkedIn
This was written by my colleague Sandra Clark. It originally appeared in the Women in Consulting (WIC) blog (www.womeninconsulting.org.) It is used here with permission. Okay, you’ve been listening and learning some social networking tips. Maybe you’ve attended my webinar or one of my classes. You’ve done your homework. You have a great profile on LinkedIn, […]
Ten Ways to Make Your New Product Stand Out in the Crowd (Part 2)
In my last post, I covered five ways to improve the effectiveness of your product launch: Involve the reporters, readers or viewers. Provide product samples. Arrange product reviews. Enlarge the announcement. Position the announcement as part of a trend. Here are five more time-tested techniques to help your new product stand out in the crowd. […]
