I hope it’s not true that “reading is dead,” but I also know that communicators of all stripes need to pay greater attention to visual content. That’s why I watched the webinar “The Art of Visual Content and the Science That Makes it Convert.” The presenters, Hana Abaza (VP of marketing for Uberflip) and Tania […]
Ten Ways to Make Your New Product Stand Out in the Crowd (Part 2)
In my last post, I covered five ways to improve the effectiveness of your product launch: Involve the reporters, readers or viewers. Provide product samples. Arrange product reviews. Enlarge the announcement. Position the announcement as part of a trend. Here are five more time-tested techniques to help your new product stand out in the crowd. […]
Ten Ways to Make Your New Product Stand Out in the Crowd
Getting media attention for a new product is increasingly difficult. These days it’s not good enough to send out a news release. If you want to stand out in the crowd, you may need to add something extra or take a slightly different approach. Here are the first five of 10 proven techniques to consider. […]
Eight Ways to Market a Service Business (part 3)
In my two previous posts, I discussed six ways to market a service business: Develop a good website Use LinkedIn Consider Facebook Develop story ideas Track editorial calendars Capitalize on “opportunistic PR” Here are two more time-tested techniques. Develop effective visuals. There is incredible competition for space in magazines and newspapers except for good visuals. […]
The Case for Infographics
In his article, “Making the Case for Infographics in PR” (http://blog.journalistics.com/2011/infographics-in-pr/), Jeremy Porter examines the power of graphs, charts and other visuals. I definitely agree. Sometimes a picture is truly worth a thousand words. Porter’s discussion reminds me of the powerful statistical display of Napoleon’s advance into Russia, and his ignominous retreat the next year. […]
