Somehow I got my sequence off, and posted sections 3 and 4 before this second section. Apologies. Here it is. In my previous post, I discussed the Malaysian Airlines crisis communications, and outlined two things you should do before a crisis: Inventory possible problems, and Identify the crisis communications team. Here is more advice on […]
It’s a Disaster! Crisis Communications (Part 4)
In my previous posts, I discussed what to do before and during a crisis. In writing those tips, I was reminded of the Exxon Valdez spill in 1989, which was a classic study of denial, misinformation and hubris. For example: Soon after the leak started, a company spokesperson said damage would be minimal. After the […]
It’s a Disaster! Crisis Communications (Part 3)
My previous two posts discussed what to do before a crisis. Here is some advice on how to communicate if, in spite of your best efforts, a crisis occurs. Your first steps are to mobilize the team and review your communications plan, modifying it to fit the situation, as needed. Then: Respond quickly. Whatever the […]
