My previous two posts discussed what to do before a crisis. Here is some advice on how to communicate if, in spite of your best efforts, a crisis occurs. Your first steps are to mobilize the team and review your communications plan, modifying it to fit the situation, as needed. Then: Respond quickly. Whatever the […]
It’s a Disaster! Crisis Communications
Product recalls. Corporate scandals. Natural disasters. Almost any organization can be faced with a crisis. How it handles the crisis can easily determine its success or failure. Consider the response of Malaysia Airlines after the disappearance of flight MH370 with almost 240 passengers on board. Early on, some people praised the airline for being “clear, […]
