I am continually amazed at the number of typos and other written errors I find. How could such mistakes happen? It’s easy because we read: The outside shapes of words, not the individual letters Words in phrases, not just individual words Words in context, not isolated from the sentence’s meaning. Specifically, aoccdrnig to rscheearch at […]
Survey Finds Social Media Increasingly Used as a News Source
In a result that probably doesn’t surprise anyone, a recent survey found that social media has become a major news channel. The TEKGroup’s 2016 Social Media News Survey found that people are increasingly discovering, sharing, reading and posting news online. Here are some of their key findings: More than three of every four people […]
One Word? Two Words?
I often see a single word being used when it should be two words. Here are some examples. Logon and log on “Logon” is a noun, describing the procedure used to get access to an operating system. “Logon” can also be used as an adjective, as in the “logon procedure.” “Log on” is a verb. […]
Marketing Messages
In my last post I discussed the positioning statement, which describes how you want your market to think about your product or service. Typically, each product or service has one positioning statement, which can spawn multiple messages. Those messages should include at least one of the following elements: A key differentiating feature (e.g., online collaboration) […]
The Positioning Statement
Before launching a new product or service, it’s important to develop a positioning statement, which forms the basis for the marketing plan. The positioning statement is one of the most important elements in a marketing plan because it identifies your market, explains the unique benefit of your product or service, and gives facts that support […]
Ad Bloopers
The following ad bloopers are from Richard Lederer’s treasury of bloopers, “Anguished English: an Anthology of Accidental Assaults upon our Language” (ISBN: 044020352X). Four-poster bed, 101 years old. Perfect for antique lover. We do not tear your clothing with machinery. We do it carefully by hand. Stock up and save. Limit: one. Man wanted to […]
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