Each year, Lake Superior State University posts a list of words it believes should be banished from use because of “mis-use, over-use and general uselessness.” Here are my favorites from this year’s crop. Post-Truth — To paraphrase the late Senator Daniel Patrick Moynihan, we are entitled to our own opinions but not to our own […]
Six Tips from a Newsletter Marketer
Did you know that: We encounter more than 5,000 media messages a day. We’re aware of only about 150 of them. And only four to 12 of them make any impact on us. That’s bad news if you’re trying to break through the clutter and get your message to your prospects and clients. Fortunately, consistent, […]
2016 Words of the Year
It’s that time when English dictionary companies name their Words of the Year, terms that encapsulate the previous year for them. Based on the choices, it appears that 2016 was not the best of times. Oxford Dictionaries named the term “post-truth,” an adjective defined as “relating to or denoting circumstances in which objective facts are […]
Why English Does Not Communicate
This is my favorite essay on the eccentricities of the English language. The author is Richard Lederer, who wrote Anguished English, Crazy English, Get Thee to a Punnery and other delightful books about language. Enjoy. Let’s face it. English is a crazy language. There is no egg in eggplant, nor ham in hamburger, neither apple […]
Thanksgiving Thoughts on a Fractured Shoulder
Like many people, at this time of the year I think about the things for which I am grateful. This year’s list is particularly long because I fractured my shoulder in August. The pain and limited range of motion have made me grateful for many things I took for granted before the accident, such as: […]
How to Take Great Photos
Content is becoming more and more visual. No surprises there. After all, visuals attract and hold attention better than text. It’s estimated that adding good visuals to a well-written post can almost double the number of views. It also predicted that 84% of communication will be visual by 2018. That is right around the corner, […]
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