Editorial calendars are the cornerstone of blogs and of all content marketing. This planning tool has been around for years. The traditional calendar is a schedule to keep track of articles from concept and development to publishing. An editorial calendar can increase traffic to your blog by helping you plan, organize and produce valuable content […]
Media Pet Peeves
Making friends with the media is an important part of public relations. Unfortunately, many PR professionals and their organizations alienate the very people they should befriend. Here are some of the media’s most common pet peeves, with advice on how to avoid them. #1: Showing you do not understand the media outlet Avoid pitching stories […]
The Media List (Part 2): How to Identify the Bloggers Who Are Most Important to You
Bloggers will probably be an important part of your publicity campaign, so it’s essential to know which ones are the most important to you. You’ll identify a lot of bloggers through the general media list process outlined in my previous post about the media list. Here are some other tools that may be helpful. Do a […]
