Great content is well-written content. You have only a few seconds to grab your reader’s attention. That is not easy. Fortunately, several free and low-cost tools can help you write clear, coherent and compelling content. Here are some of my favorites. Get a PDF version of this post here. Grammarly Grammarly’s goal is to “make […]
“Fake News,” “Feminism,” “Populism” and More Named Words of the Year
It’s that time when publishers of English dictionaries name their Words of the Year, acknowledging the words or expressions that have generated a lot of interest over the last 12 months. As the Oxford Dictionaries says, “we turn to language to help us mark where we have been, how far we have come, and where […]
One Word or Two Words?
This is my third posting on the use of single words for double. Here are more examples. Lookup and look up “Lookup” is a noun that means “the process or instance of looking something up; especially the process of matching by computer the words of a text with material stored in memory” (Merriam-Webster Dictionary). “Look […]
How to Develop an Editorial Calendar for Your Blog
Editorial calendars are the cornerstone of blogs and of all content marketing. This planning tool has been around for years. The traditional calendar is a schedule to keep track of articles from concept and development to publishing. An editorial calendar can increase traffic to your blog by helping you plan, organize and produce valuable content […]
Nine Foolproof Ways to Bore, Confuse and Otherwise Alienate Your Readers
Conventional wisdom says that you should write clearly and concisely, to educate and entertain your readers. However, given the poor quality of a lot of writing today, I think the time has come to join the writing hordes who bore, confuse and otherwise alienate their readers. I’ve studied lots of poorly written material and […]
Every Website Needs a Technical SEO Audit Every Year
This article is reprinted courtesy of ToTheWeb, which offers the proven website strategies and tactics needed to generate more qualified traffic, leads and sales. Uncover Technical SEO Problems With Our 10-Point Audit Checklist Google changes its algorithm hundreds of times a year and it takes due diligence to stay on top of changes that can […]
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