One of the most important steps of any communications program is developing your positioning statements, which describe how you want the market to perceive your product or service. To a great extent, you don’t position your product or service. The market does. The goal of positioning statements is to guide your marketing activities and coax […]
Ignore These Writing & Editing Tips
I love this list, which was originally compiled by George L. Trigg et. al. It came to me via The Writing Center, which evidently got this copy from ILS 3, who took it from Optics News Vol. 8: No. 1, which had reprinted it from Phys. Rev. Lett. 42:748 (1979). However it reached us, enjoy. Make sure […]
Is it One Word or Two?
I often see a single word used when it’s more correct to use two words. Here are some examples. Alot and a lot “Alot” is not a word, which is why Word’s spell checker flags this common error. “A lot” means many. “He made a lot of money.” Anyone and any one Use one word […]
2020 Words of the Year
Each year publishers of English dictionaries name their Words of the Year, the words or expressions that have generated the most interest over the last 12 months. This year’s award winners are not surprising since they reflect the dominant story of the year, the COVID-19 pandemic. Here are the choices, which are very different from […]
The Killer News Release
Over the years, many people have proclaimed that the news release is dead. To paraphrase Mark Twain, the rumors of its death have been greatly exaggerated. The news release is still an effective tool because it encourages journalists to report on the news, and because the release can “live” indefinitely online, making it visible to […]
Words of the Year 2018
Each year publishers of English dictionaries name their Words of the Year, the words or expressions that have generated the most interest over the last 12 months. Here are the awards for 2018. Single use: The editors at the Collins English Dictionary say the use of the adjective “single-use” increased four-fold since 2013. (I guess […]
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