What can we learn from Thomas Jefferson, the French Revolution and Julius Caesar? The Rule of Three. This Rule says that ideas presented in threes “stick” in our minds better than ideas in larger groups. Consider: “Life, liberty and the pursuit of happiness” “Liberty, equality and fraternity” “I came. I saw. I conquered.” I was […]
What Journalists Want in Online Newsrooms
Most journalists value online newsrooms. At the same time, they prefer to receive news by email. Those are two major takeaways from TEKGROUP’s annual survey about online newsrooms. Here are some other highlights: Journalists expect organizations to have online newsrooms. Fully 97 percent say that an online newsroom is important, a number that has remained […]
How Twitter Helped Me Get a New Fridge
There’s a lot of discussion about the relative value of social media. Is it worth the time and trouble? Based on a recent experience, I can definitely say “yes.” You see, Twitter helped me get a new refrigerator. Here’s my condensed version of the worst customer service experience in my life. My almost new fridge […]
Evaluating Your Website
Today, almost every company and organization has a Website. Some are more effective than others, but no one can deny the marketing power of an effective online presence. How is your Website doing? Is it achieving your goals? Or does it need some revisions or even a major overhaul? Here are some considerations to help […]
Mind Reading with Google
This article was written by a colleague, Sheila Fruge, and reprinted here with permission. The article originally appeared on the Women in Consulting (WIC) website. What if there was a way to know what others were thinking? To see it graphed out on a chart? In a way, Google Trends already does this by allowing […]
The Problem with Wikipedia
Anyone who has ever an online search (which is a good portion of the planet) understands how highly Google and the other search engines rank Wikipedia entries. The entries in the “free encyclopedia” often rank higher than even the websites devoted to the company, product or topic being searched. But that popularity might come at […]
