Muck Rack recently published the State of Journalism 2021, results from its survey of more than 2,400 journalists about topics ranging from reporting during COVID-19 to preferences for working with PR professionals. The results were not surprising. Here are some key findings. COVID-19 Almost all the journalists (94%) say that some, most or all of their […]

Surveys are a great way to generate publicity, but many surveys fail to live up to their potential because of a faulty design, an ineffective news release, or both. That’s why I was happy to see the excellent report from Researchscape, “Amp UP News Releases with Newsmaker Surveys,” which contains a wealth of good information. […]

  The media interview is one of the most effective publicity tools you can use. Interviews can:     Help announce a new product or service     Get you more attention from the media and other audiences     Add a personal touch to news     Provide a slant or angle to the story     And much […]

Public relations is a challenging field. The process of identifying, contacting and working well with journalists, bloggers and other “influencers” requires creativity, determination, and a singleness of purpose. Fortunately, many services can reduce the work and increase your chances of success. Some, such as Cision and Meltwater, are full-featured, powerful platforms. However, such platforms can […]