Surveys are a great way to generate publicity, but many surveys fail to live up to their potential because of a faulty design, an ineffective news release, or both. That’s why I was happy to see the excellent report from Researchscape, “Amp UP News Releases with Newsmaker Surveys,” which contains a wealth of good information. […]
How to Ace the Media Interview
The media interview is one of the most effective publicity tools you can use. Interviews can: Help announce a new product or service Get you more attention from the media and other audiences Add a personal touch to news Provide a slant or angle to the story And much […]
The Killer News Release
Over the years, many people have proclaimed that the news release is dead. To paraphrase Mark Twain, the rumors of its death have been greatly exaggerated. The news release is still an effective tool because it encourages journalists to report on the news, and because the release can “live” indefinitely online, making it visible to […]
16 of the Best Free or Low-Cost Public Relations Tools
Public relations is a challenging field. The process of identifying, contacting and working well with journalists, bloggers and other “influencers” requires creativity, determination, and a singleness of purpose. Fortunately, many services can reduce the work and increase your chances of success. Some, such as Cision and Meltwater, are full-featured, powerful platforms. However, such platforms can […]
10 Great Ways to Make Friends with the Media
Although traditional media outlets continue to shrink, coverage in such outlets is still an important part of any marketing campaign. Generating publicity coverage requires creativity, grunt work and dogged determination. Most importantly, it requires learning to “work and play well” with the media, meaning journalists, reporters, editors, producers and bloggers. Fortunately, a lot of dealing […]
What Journalists Want in Online Newsrooms
Most journalists value online newsrooms. At the same time, they prefer to receive news by email. Those are two major takeaways from TEKGROUP’s annual survey about online newsrooms. Here are some other highlights: Journalists expect organizations to have online newsrooms. Fully 97 percent say that an online newsroom is important, a number that has remained […]
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