For many people, Wikipedia is the “go-to” source for information about a company, product or other topic. With good reason. The English Wikipedia includes more than 6.5 million articles, averages more than 500 new articles per day, and has about 200,000 active users. Wikipedia often ranks high in search engine results, so it makes sense that many […]
Effective Pitching: What the Stats Tell Us
Journalists respond to about 3% of the email pitches they receive. Pitches under 150 words long get the most response. Friday is the best days to pitch journalists. These are some findings from the Propel Media Barometer for the second quarter of 2022. This quarterly benchmarking study analyzed a sample of nearly 400,000 email pitches […]
To Try or Not to Try, That is the Question
“I’ll try.” How many times do we hear those words? Too often. And statements like “I’ll try to do this or that” remind me of a workshop years ago where we were fined anytime we used the word “try.” Why? It’s a weak word. It implies lack of commitment. It does not inspire confidence. As […]
The Rule of Three
What can we learn from Thomas Jefferson, the French Revolution and Julius Caesar? The Rule of Three. This Rule says that ideas presented in threes “stick” in our minds better than ideas in larger groups. Consider: “Life, liberty and the pursuit of happiness” “Liberty, equality and fraternity” “I came. I saw. I conquered.” I was […]
Positioning a Product or Service
One of the most important steps of any communications program is developing your positioning statements, which describe how you want the market to perceive your product or service. To a great extent, you don’t position your product or service. The market does. The goal of positioning statements is to guide your marketing activities and coax […]
Muck Rack’s State of Journalism Survey
Muck Rack recently published the State of Journalism 2021, results from its survey of more than 2,400 journalists about topics ranging from reporting during COVID-19 to preferences for working with PR professionals. The results were not surprising. Here are some key findings. COVID-19 Almost all the journalists (94%) say that some, most or all of their […]
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