Competition for editorial space and time is always high with one important exception – good visuals. A good photo or illustration draws attention to the article. Editors need high-quality visuals to break up the text and help tell stories. Announcements with good visuals often get more space and are displayed more prominently than articles with […]
Writing Relevant Marketing Copy
A colleague and friend of mine, Susan Monroe of Written Right, recently posted this information about writing relevant marketing copy. I thought it valuable and wanted to share it with you. One of the things I enjoy about writing this blog is reading interesting stuff, digesting it, and passing it on. Today’s pass-along is about relevance […]
The Case for Infographics
In his article, “Making the Case for Infographics in PR” (http://blog.journalistics.com/2011/infographics-in-pr/), Jeremy Porter examines the power of graphs, charts and other visuals. I definitely agree. Sometimes a picture is truly worth a thousand words. Porter’s discussion reminds me of the powerful statistical display of Napoleon’s advance into Russia, and his ignominous retreat the next year. […]
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