All service professionals, from lawyers to dentists, have a similar challenge if they are to grow their businesses: they need to expand their pool of new business beyond direct referrals. Unfortunately, they face several obstacles: They don’t want to appear to be “selling.” They typically don’t “make news.” They often work with people on a […]
Developing Story Ideas
Many companies and organizations are, frankly, just not newsworthy. Even the most newsworthy entities typically can’t depend on “hard news” to consistently get the word out about their product or service. This is where feature stories come in. They can offer even greater opportunities than news releases, because they typically are longer, go into more […]
Developing Good Visuals
Competition for editorial space and time is always high with one important exception – good visuals. A good photo or illustration draws attention to the article. Editors need high-quality visuals to break up the text and help tell stories. Announcements with good visuals often get more space and are displayed more prominently than articles with […]
Writing Relevant Marketing Copy
A colleague and friend of mine, Susan Monroe of Written Right, recently posted this information about writing relevant marketing copy. I thought it valuable and wanted to share it with you. One of the things I enjoy about writing this blog is reading interesting stuff, digesting it, and passing it on. Today’s pass-along is about relevance […]
The Case for Infographics
In his article, “Making the Case for Infographics in PR” (http://blog.journalistics.com/2011/infographics-in-pr/), Jeremy Porter examines the power of graphs, charts and other visuals. I definitely agree. Sometimes a picture is truly worth a thousand words. Porter’s discussion reminds me of the powerful statistical display of Napoleon’s advance into Russia, and his ignominous retreat the next year. […]
- « Previous Page
- 1
- …
- 5
- 6
- 7
