Did you know that: We encounter more than 5,000 media messages a day. We’re aware of only about 150 of them. And only four to 12 of them make any impact on us. That’s bad news if you’re trying to break through the clutter and get your message to your prospects and clients. Fortunately, consistent, […]
How to Take Great Photos
Content is becoming more and more visual. No surprises there. After all, visuals attract and hold attention better than text. It’s estimated that adding good visuals to a well-written post can almost double the number of views. It also predicted that 84% of communication will be visual by 2018. That is right around the corner, […]
Marketing Messages
In my last post I discussed the positioning statement, which describes how you want your market to think about your product or service. Typically, each product or service has one positioning statement, which can spawn multiple messages. Those messages should include at least one of the following elements: A key differentiating feature (e.g., online collaboration) […]
The Positioning Statement
Before launching a new product or service, it’s important to develop a positioning statement, which forms the basis for the marketing plan. The positioning statement is one of the most important elements in a marketing plan because it identifies your market, explains the unique benefit of your product or service, and gives facts that support […]
Tools and Tips for Content Marketing Success
Content marketing is “in.” But what is it anyway? And how is it different from what has been done in the past? According to Wikipedia, “content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers. This information can be presented in a […]
What are Personas and Why Should You Care?
Personas are “hot.” Many companies swear by them and say that they help marketers engage with prospects and customers in a meaningful way. But what are personas? And why should you care? A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. A […]
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