Visuals are increasingly important, as everything from websites to social media, collateral and traditional media needs images to tell their stories and enhance their visual appeal. Unfortunately, the technical aspects of the graphics world can sometimes trip a person up. So I asked a graphics expert, Gabriela Martinez of Texto, to explain the practical intricacies […]
How to Develop an Editorial Calendar for Your Blog
Editorial calendars are the cornerstone of blogs and of all content marketing. This planning tool has been around for years. The traditional calendar is a schedule to keep track of articles from concept and development to publishing. An editorial calendar can increase traffic to your blog by helping you plan, organize and produce valuable content […]
Nine Foolproof Ways to Bore, Confuse and Otherwise Alienate Your Readers
Conventional wisdom says that you should write clearly and concisely, to educate and entertain your readers. However, given the poor quality of a lot of writing today, I think the time has come to join the writing hordes who bore, confuse and otherwise alienate their readers. I’ve studied lots of poorly written material and […]
Five More of the Best Content Marketing Articles Out There
Everyone is drowning in content, which is often of little value. To help you make the most of your reading time, I’m sharing five of my favorite content-marketing articles and highlighting what I think makes these articles special. Create, Distribute, and Share: 15 Essential Content Marketing Templates by Jodi Harris, Content Marketing Institute This article […]
Tips and Techniques from 5 of the Best Content Marketing Articles Out There
There’s plenty of great information about content marketing available today. The problem is “too much to read, too little time.” So I’m sharing some of my favorite content marketing articles, and highlighting the information I think makes these articles special. All these come from the Content Marketing Institute (no surprise there). The Ultimate Blog Marketing […]
How to Develop an Editorial Calendar for Your Blog
Editorial calendars are the cornerstone of blogs and of all content marketing. This planning tool has been around for years. The traditional calendar is a schedule to keep track of articles from concept and development to publishing. An editorial calendar can increase traffic to your blog by helping you plan, organize and produce valuable content […]
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