Content marketing is “in,” with good reason. This marketing technique enables companies to stand out in the crowd by posting relevant, useful information that helps their customers and prospects solve real problems. Online “informational marketing” helps companies expand their prospect lists, nurture those prospects, and engage with their customers for the long term. (Get a […]
One Word or Two? How to Avoid These Common Mistakes
I often see a single word used when it should be two words. Here are some of the more common examples. Get a PDF version of this post here. Awhile and A While A while is a noun phrase and means “a period of time.” It often follows a preposition. “He will be gone for […]
How to Develop a Lead Magnet
Want to dramatically increase the number of your prospects? Develop a lead magnet. Lead magnets are a great way to expand your prospect list. Basically a lead magnet means you offer people something valuable in exchange for their contact information. Then you can market to these people, turning strangers into prospects and then into customers. […]
Graphics 101: Online Use
My previous blog posted focused on developing images for print. This post will examine the techniques for effective online images. Again, Gabriela Martinez from Texto is the source for much of this information. Resolution Getting a high-quality image in the print world requires large files. Not so in the online world, where files are repeatedly […]
Graphics 101: Printed Images
Visuals are increasingly important, as everything from websites to social media, collateral and traditional media needs images to tell their stories and enhance their visual appeal. Unfortunately, the technical aspects of the graphics world can sometimes trip a person up. So I asked a graphics expert, Gabriela Martinez of Texto, to explain the practical intricacies […]
How to Develop an Editorial Calendar for Your Blog
Editorial calendars are the cornerstone of blogs and of all content marketing. This planning tool has been around for years. The traditional calendar is a schedule to keep track of articles from concept and development to publishing. An editorial calendar can increase traffic to your blog by helping you plan, organize and produce valuable content […]
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