Personas are “hot.” Many companies swear by them and say that they help marketers engage with prospects and customers in a meaningful way. But what are personas? And why should you care? A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. A […]
A Word on Infographics
I hope it’s not true that “reading is dead,” but I also know that communicators of all stripes need to pay greater attention to visual content. That’s why I watched the webinar “The Art of Visual Content and the Science That Makes it Convert.” The presenters, Hana Abaza (VP of marketing for Uberflip) and Tania […]
How to Use Video for PR
I recently watched Cision’s webinar on “Film School: How to Use Video for PR.” Matthew Schwartz (PR News) and Heidi Sullivan (Cision) did a good overview of some basics. Here are some points that impressed me. Video is more and more important. I knew this, but the stats are impressive. For example, mobile Internet usage […]
The Online Newsroom: Results of the Latest TEKGROUP Study
The TEKGROUP recently announced the results of its annual survey about online newsrooms. I found the results interesting. Here are some highlights: Journalists overwhelming expect companies or organizations to have online newsrooms. Fully 97 percent say that it is important. Most journalists visit company newsrooms regularly (at least once a month). And they visit newsrooms […]
Engagement Marketing for Non-Profit Organizations
We hear a lot about engaging with our customers and other “constitutents.” The trick is to know how to engage in an effective and sustainable manner. A recent webinar “Beyond the Campaign: Engagement Marketing for Non-Profit Organizations” gave some practical tips for such engagement. The webinar was presented by Outmarket and featured Lori Wizdo, principal […]
10 Things I Do on LinkedIn Each Week
This article was written by a colleague, Sandy Jones-Kaminski, and first appeared in the Women In Consulting (WIC) blog. It is used here with permission. During a keynote presentation at an annual BlogHer Conference in Chicago, I was surprised to learn that about 80% of the 1200+ bloggers in the room were hardly utilizing LinkedIn […]
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