For many people, Wikipedia is the “go-to” source for information about a company, product or other topic. With good reason. The English Wikipedia includes more than 6.5 million articles, averages more than 500 new articles per day, and has about 200,000 active users. Wikipedia often ranks high in search engine results, so it makes sense that many […]
Positioning a Product or Service
One of the most important steps of any communications program is developing your positioning statements, which describe how you want the market to perceive your product or service. To a great extent, you don’t position your product or service. The market does. The goal of positioning statements is to guide your marketing activities and coax […]
Graphics 101: Online Use
My previous blog posted focused on developing images for print. This post will examine the techniques for effective online images. Again, Gabriela Martinez from Texto is the source for much of this information. Resolution Getting a high-quality image in the print world requires large files. Not so in the online world, where files are repeatedly […]
One Word or Two Words?
This is my third posting on the use of single words for double. Here are more examples. Lookup and look up “Lookup” is a noun that means “the process or instance of looking something up; especially the process of matching by computer the words of a text with material stored in memory” (Merriam-Webster Dictionary). “Look […]
Every Website Needs a Technical SEO Audit Every Year
This article is reprinted courtesy of ToTheWeb, which offers the proven website strategies and tactics needed to generate more qualified traffic, leads and sales. Uncover Technical SEO Problems With Our 10-Point Audit Checklist Google changes its algorithm hundreds of times a year and it takes due diligence to stay on top of changes that can […]
Six Tips from a Newsletter Marketer
Did you know that: We encounter more than 5,000 media messages a day. We’re aware of only about 150 of them. And only four to 12 of them make any impact on us. That’s bad news if you’re trying to break through the clutter and get your message to your prospects and clients. Fortunately, consistent, […]
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