Public relations is a challenging field. The process of identifying, contacting and working well with journalists, bloggers and other “influencers” requires creativity, determination, and a singleness of purpose. Fortunately, many services can reduce the work and increase your chances of success. Some, such as Cision and Meltwater, are full-featured, powerful platforms. However, such platforms can […]

Although traditional media outlets continue to shrink, coverage in such outlets is still an important part of any marketing campaign. Generating publicity coverage requires creativity, grunt work and dogged determination. Most importantly, it requires learning to “work and play well” with the media, meaning journalists, reporters, editors, producers and bloggers. Fortunately, a lot of dealing […]