Surveys are a great way to generate publicity, but many surveys fail to live up to their potential because of a faulty design, an ineffective news release, or both. That’s why I was happy to see the excellent report from Researchscape, “Amp UP News Releases with Newsmaker Surveys,” which contains a wealth of good information. […]
2020 Words of the Year
Each year publishers of English dictionaries name their Words of the Year, the words or expressions that have generated the most interest over the last 12 months. This year’s award winners are not surprising since they reflect the dominant story of the year, the COVID-19 pandemic. Here are the choices, which are very different from […]
How to Ace the Media Interview
The media interview is one of the most effective publicity tools you can use. Interviews can: Help announce a new product or service Get you more attention from the media and other audiences Add a personal touch to news Provide a slant or angle to the story And much […]
The Killer News Release
Over the years, many people have proclaimed that the news release is dead. To paraphrase Mark Twain, the rumors of its death have been greatly exaggerated. The news release is still an effective tool because it encourages journalists to report on the news, and because the release can “live” indefinitely online, making it visible to […]
Words of the Year 2018
Each year publishers of English dictionaries name their Words of the Year, the words or expressions that have generated the most interest over the last 12 months. Here are the awards for 2018. Single use: The editors at the Collins English Dictionary say the use of the adjective “single-use” increased four-fold since 2013. (I guess […]
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